My Work


Founder, CEO, Chairman

  • Grew startup business from 0 - $200M in revenue in 6 years and created a world-renowned brand.
  • Obtained celebrity endorsements from Tiger Woods, Arnold Schwarzenegger, Bryce Harper, Connor McGregor, Collin Kaepernick, UFC, and Manchester City Football.
  • Launched products in over 55,000 retail locations Costco, Target, Walmart and more.
  • Sold products in more than 120 Countries.
  • Won over 15 industry awards, from product of the year, best-tasting product, Brand Of Year, and Best Protein.
  • Raised over $25M in financing

TRU Brands

Founder, CEO, Chairman

  • Developed and launched TRUWOMEN with Wife, a business focused on women and lead by women.
  • Built a relationship with Amazon and became part of an exclusive "Born On Amazon" program that only included 30 select companies.
  • Connected the brand with celebrities Halle Berry, Megan Fox, and Serena Williams.
  • Partnered with former Beats by Dre CMO and VP of Apple Omar Johnson, as an Investor
  • Sold 52% of Company in March 2019 to Heavenly Rx.

Tasty Idea

Founder, Managing Shareholder

  • An agency built by experienced entrepreneurs and former food and beverage executives with cross-category expertise in brand building, sales, marketing, product development and commercialization.
  • Our focus is Food Imagination and brand design. Research, creativity and invention will reach your ideal consumers and enhance whole product categories.
  • Use our innate understanding of consumer behavior and food trends.
  • Let's transform ideas into viable business concepts. We want to help you build a disruptive brand and product