TRU Brands

Founder, CEO, Chairman

• Developed and launched TRUWOMEN with Wife, a business focused on women and lead by women.
• Built a relationship with Amazon and became part of an exclusive “Born On Amazon” program that only included 30 select companies.
• Connected the brand with celebrities Halle Berry, Megan Fox, and Serena Williams.
• Partnered with former Beats by Dre CMO and VP of Apple Omar Johnson, as an Investor
• Sold 52% of Company in March 2019 to Heavenly Rx.

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Tasty Idea

Founder, Managing Shareholder

An agency built by experienced entrepreneurs and former food and beverage executives with cross-category expertise in brand building, sales, marketing, product development and commercialization.Our focus is Food Imagination and brand design.Research, creativity and invention will reach your ideal consumers and enhance whole product categories.Use our innate understanding of consumer behavior and food trends. Let’s transform ideas into viable business concepts.We want to help you build a disruptive brand and product.

My Work

MusclePharm

Founder, CEO, Chairman

• Grew startup business from 0 – $200M in revenue in 6 years and created a world-renowned brand.
• Obtained celebrity endorsements from Tiger Woods, Arnold Schwarzenegger, Bryce Harper, Connor McGregor, Collin Kaepernick, UFC, and Manchester City Football.
• Launched products in over 55,000 retail locations Costco, Target, Walmart and more.
• Sold products in more than 120 Countries.
• Won over 15 industry awards, from product of the year, best-tasting product, Brand Of Year, and Best Protein.
• Raised over $25M in financing

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